1. Introduction

We, LEMATRIX TRADING LOGISTICS LTD, take the protection of your personal data seriously. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the General Data Protection Regulation (GDPR), the UK General Data Protection Regulation (UK GDPR), and applicable US laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

2. Data Controller

The Data Controller responsible for the processing of your personal data is:

LEMATRIX TRADING LOGISTICS LTD
SUITE C, LEVEL 7, WORLD TRUST
TOWER, 50 STANLEY STREET,
CENTRAL
HONG KONG

info@shop-pureclean.de

3. Data We Collect

We collect and process the following types of personal data:

• Personal identification information (e.g., name, email address, phone number, postal address)
• Order and payment details (e.g., payment information, order history, delivery address)
• Browsing data (e.g., IP address, browser type, cookies)
• Marketing preferences (if you opt in to receive marketing communications)

Additional Information for California Residents:

Under the CCPA, we are required to provide specific information regarding the categories of personal data we collect:

• Identifiers: Name, email address, phone number, IP address.
• Commercial information: Records of products purchased, obtained, or considered.
• Internet or other electronic network activity information: Browsing history, search history, and interactions with our website.

4. How We Use Your Data

We collect and process your data for the following purposes:

• To process and deliver your order (legal basis: contract performance)
• To comply with legal obligations (legal basis: legal compliance)
• To send marketing communications (if consented) (legal basis: consent)
• To improve our website and services (legal basis: legitimate interest)
• To respond to consumer requests as required by the CCPA

For California Residents:

We do not sell your personal data as defined under the CCPA. However, if we ever change this policy, you will be provided with notice and the right to opt out of the sale of your personal information.

5. Legal Basis for Data Processing (GDPR and UK GDPR)

We process your personal data based on the following legal grounds under the GDPR and UK GDPR:

• Performance of a contract: When we need to process your data to fulfill a contractual obligation (e.g., processing orders).
• Consent: When you explicitly consent to the processing of your data for specific purposes.
• Legal obligation: When we are required to process your data to comply with the law.
• Legitimate interest: When processing is necessary for our legitimate business interests.

For US Residents:

We process your data as permitted by applicable US law, including the CCPA and CPRA, which may include processing for:

• Business purposes, such as fulfilling orders, fraud prevention, and responding to customer inquiries.
• Providing services and conducting internal research for technological development and demonstration.

6. Sharing of Personal Data

We do not sell your personal data. However, we may share your data with the following categories of recipients:

• Service providers: (e.g., payment processors, delivery companies)
• Legal authorities: If required by law or in response to valid requests by public authorities.
• Business transfers: In the event of a merger, acquisition, or asset sale.

For California Residents:

Under the CCPA, California consumers have the right to request information about the third parties with whom we have shared their personal information.

7. International Data Transfers

Where your data is transferred outside of the UK, EU, or the US, we will ensure it is protected by appropriate safeguards, such as Standard Contractual Clauses (SCCs) or other applicable legal frameworks to ensure the safety and legality of the transfer.

8. Retention of Personal Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, in accordance with our legal obligations and legitimate interests. Once we no longer require your personal data, we will securely delete or anonymize it.

9. Your Rights (GDPR and UK GDPR)

You have the following rights regarding your personal data under the GDPR and UK GDPR:

• Right to access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can request that we correct any inaccurate or incomplete data.
• Right to erasure ("right to be forgotten"): You can request the deletion of your personal data in certain circumstances.
• Right to restrict processing: You can request that we limit the processing of your data.
• Right to data portability: You can request a copy of your data in a structured, machine-readable format.
• Right to object: You can object to the processing of your data.
• Right to withdraw consent: If you have given consent for data processing, you can withdraw it at any time.

For California Residents (CCPA/CPRA):

In addition to the rights listed above, California residents have the following rights under the CCPA:

• Right to know: You have the right to request that we disclose certain information about our collection and use of your personal information over the past 12 months, including the categories of information collected, the sources, the purposes, and any third parties with whom we have shared your information.
• Right to delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (e.g., completing transactions, legal obligations).
• Right to opt-out: You have the right to opt out of the sale of your personal information. As stated above, we do not sell your personal data.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, please contact us at [email address]. We will respond within the statutory timeframes required by law.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and to analyze website traffic. For more information about the cookies we use, please refer to our [Cookie Policy].

For California Residents:

We use cookies and similar tracking technologies as part of our website’s functionality. You can adjust your cookie preferences via your browser settings.

11. Data Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. This includes encryption, secure servers, and restricted access.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We recommend checking this page regularly to stay informed of any updates.

13. Complaints

If you believe that we are not processing your personal data in compliance with applicable data protection laws, you have the right to lodge a complaint with:

• For UK customers: The Information Commissioner’s Office (ICO) (www.ico.org.uk)
• For EU customers: The data protection authority in your country.
• For US customers: If you are located in California, you may contact the California Attorney General’s office (https://oag.ca.gov/contact).